Netflix is a service that we often use with other people to create a shared experience. And for such a social activity, it still seems to be focused on singular users. It does a good job on keeping track of what you’ve seen, what you like, and sometimes even recommends absolute gems of movies.
However, according to our user study, 85% of Netflix users watch movies with other people. Then, what about the time you’re with a group of people? What happens then? How will it recommend a movie you all will like? Hard enough as it is to pick a movie alone! Imagine if you could have everyone in your group’s preferences taken into account. Imagine if you could add more fun in making decisions.
Netflix Group Search is the first feature that reduces time when deciding movies / TV series in a social context by improving the process of getting recommendations and searching based on the group preferences.
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